Privacy policy

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. 


Ummababy fully recognizes the importance of your privacy and keeps all of your personal information confidential. Unless you directly permit us to do otherwise, ummababy will not sell, share, or trade any of our customer’s personal information to unrelated third parties. Your personal information will be used within our company for internal use only, and this information is used to assist us in communicating with our customers about products, promotions, or any other activities. 


We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with exclusive access rights to such systems and are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include a unique anonymous identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you purchase an item or attempt to purchase an item through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we generally collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices or order confirmation). Additionally, we use this Order Information to:

  • Communication with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Additionally, we may use the Device Information to customize your shopping experience, personalize our service offerings to meet your needs, send you communications about promotions or offers via regular mail, email, or other electronic channels, as well as deliver marketing communications based on your interests.


We reserve the right, at our discretion, to update or make changes to this Privacy Policy at any time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

When we post changes to this Policy, we will revise the “last updated” date at the bottom (“REV”). We encourage you to periodically review this Policy to remain informed of how The Market Cali is protecting your information.

REV: 12.28.20

We value the protection of your personal information and will protect it with integrity. We ensure that any personal information that is on longer necessary is either destroyed or that you become permanently unidentifiable from the information. If you believe there has been a breach of your privacy, please contact us directly.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at